Virtual reality will transform cinema in 2. Wednesday 2. 7 January 2.
Be the first to read WIRED's articles in print before they're posted online, and get your hands on loads of additional content by subscribing online. Sony's Play. Station VR and HTC's Vive, made in partnership with Valve, are built by gaming companies; Palmer Luckey built the first Oculus Rift for gaming (and recently partnered with Xbox). But in 2. 01. 6, as VR headsets become available to consumers - - starting with Oculus in Q1 - - other forms of entertainment will begin to break through. The most significant: film (no, not the adult kind). Not everyone plays games, but many go to the cinema and a majority watch TV. If VR is to reach mass adoption, it will be filmed content, rather than gaming, that fuels it. Hollywood has been slowly catching on to the potential of VR.
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Major studios, from Fox to Paramount, have experimented with the form through tie- ins to established franchises, from Interstellar to Game of Thrones. So far, few have been more than stunts. But with VR headset sales predicted to hit 1. Piper Jaffray, the industry is now taking it seriously. Head to major film festivals such as Sundance or Tribeca and you'll see scores of executives donning headsets to watch innovative, high- quality content being produced by indie filmmakers.
When the Bough Breaks. Typical "Tyler Perry" kinda chick flick as you would expect.
VR tech companies have recognised the importance of video: in January 2. Oculus launched its Story Studio, helmed by a former Pixar director, to produce film content for the platform. We call them 'experiences'.
Entertaining the nation. ODEON entertains film fans across more cinemas than any other cinema chain in the UK. With 114 cinemas fully digital, ODEON offers an. VR cinema will only reach its potential if the medium can attract the quality of storytellers that cinema does. As such, VRSE.works has partnered with Annapurna. In TRIPLE 9, a crew of dirty cops is blackmailed by the Russian mob to execute a virtually impossible heist. The only way to pull it off is to manufacture a 999.
An artist and film- maker, Milk was an early innovator in VR cinema, having produced an acclaimed music video for Beck's . Taken by the form, he founded VRSE. VR content for companies including Vice and NBC. A typical VRSE. works film is a thrilling experience: take Walking New York, a nine- minute documentary produced for The New York Times about the French street artist JR. The short opens with the viewer sat face- to- face with the artist in his studio; as JR speaks, the viewer is free to gaze around at his work littering the space.
Later, you experience a 3. Watch someone viewing the scene for the first time to demonstrate the power of virtual reality: some flinch, others yell. We're using how it makes you feel physically to tie in with how you feel about a character.
As such, VRSE. works' films now use steady, slow tracking shots, rather than the jerky cuts typical of cinema blockbusters. Such physical experiences are profoundly different to traditional cinema - - and exciting for film- makers.
As such, VRSE. works has partnered with Annapurna Pictures founder Megan Ellison, producer of Oscar- nominated films from Zero Dark Thirty to American Hustle, to create VRSE. Although early VR films were typically shot using cubes of Go. Pros, startups such as Jaunt now sell 3. But other challenges, such as developing industry- wide standards with several big players entering the market, are more modest, says Christensen.
Then things will begin to get exciting for us..